Brief JTW provides sophisticated independent market and investment consultancy services and advice to a select group of ultra high net worth individuals and family offices. They wanted an identity and website that communicated the serious nature of there work and expressed their core values of honesty and integrity.

Solution We devised an identity that was clear and comprehensive to ensure ease of legibility. The typographic mark is designed to touch the edge – reflecting delicate balance and attention to detail. The colour palette consisted of a metallic blue and cool grey to help enforce the message of reliability and integrity and the overall feel is established, sophisticated yet understated.